Wednesday, February 22, 2012

Making the Commonplace Special


In every city and town there is at least one barbershop or salon. These businesses are commonplace, often compete for clients, and often have short lifespans. But, those that stand out can offer interesting insights for your business.

How do you make the commonplace special?

Is it a focus on personal services? Is it unique product offerings that highlight local specialties? Or is it some else, something that is completely unexpected and outside of the box?

Unfortunately, there is no simple answer to this question. But, the following video provides an interesting look into four barbershops and salons from around the globe and how they have managed to stand out from the pack. Take note, as there are certainly lessons that can apply to your business - wherever you are and whatever you do - that can be gained.

WATCH THE VIDEO NOW

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