Wednesday, June 9, 2010

What's In A Name?

Everyone is familiar with the old adage, "What's in a name?" And rightly so, as names are powerful. They convey meaning and say a lot about who you are, what you do, or the impact you strive to make every day. This is doubly important in the business world a company's name projects important messages to customers, staff, and partners, making it critical to success.

That said, it is with great excitement that we announce our new name: Southeast Community Capital is now PATHWAY LENDING!

We often found our old name did not provide a clear picture of our mission and services. We believe our new name, Pathway Lending, better represents our dedication to helping businesses that do not qualify for traditional financing move forward along the pathway to success.

At Pathway Lending, we remain committed to financing businesses and strengthening communities throughout Tennessee. Our continued goal is to be the preferred economic development lender in Tennessee. One who understands the needs of small business owners and entrepreneurs and provides them with the right products and services to help achieve their goals.

To learn more about Pathway Lending, visit us online at PathwayLending.Org, follow us on Twitter @Pathway_Lending, or connect with us on LinkedIn

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